Verified, logged-in audience
Every event comes from an authenticated fan account inside a world they joined deliberately. That removes most of the bot and spill waste that inflates open-web numbers.
For sponsors
Sponsorship you can finally measure.
Reach verified, logged-in fan communities inside the worlds they chose to join — and see exactly what your money did: traffic, engagement, conversions and audience composition, campaign by campaign.
Request a sponsor demo How it works, step by stepHow partners run their world Sponsor pitch deck (PDF) Download the full sponsor document (Word)
Preview build. All sponsors, campaigns and figures shown are labelled demo data, and no live ad buying or payments are enabled.
How it works
How it works for a sponsor — from shortlist to renewal
Eight steps, in the order they happen. You buy from the partner, activate inside a community that trusts them, and report on aggregates your privacy team can sign off.
Pick the worlds, not a demographic guess
You start from real communities: a club, an academy, an artist or a creator whose audience already overlaps with your customer. Fans chose to join those worlds, so you are buying declared affinity instead of inferred targeting.
- Browse partner worlds by category, size and engagement profile
- See aggregated audience composition before you commit
- Combine several worlds into one campaign brief
- No third-party cookies and no bought audience lists involved
Outcome: a shortlist based on evidence, not media-kit adjectives
Buy the package from the partner
The club or artist sells the package, sets the price and signs the agreement. Fanpodium supplies the surface, the delivery mechanics and the measurement — which keeps the activation inside a brand the fan already trusts.
- One agreement with the partner, not a programmatic chain
- Placement types agreed up front and visible in the brief
- Flight dates, budget and success metrics defined before launch
- No live ad buying or payments are enabled in this preview build
Outcome: a clean, auditable commercial relationship
Your campaign is set up as measurable inventory
Every placement is created as a campaign object with its own tracked events, so impressions, engagements and conversions are counted the same way for every partner and every flight you ever run.
- Consistent event shapes across all partners and worlds
- Conversion events flagged explicitly, not guessed at
- Campaign IDs you can join to your own internal reporting
- Same source of truth as the partner's own analytics
Outcome: numbers that reconcile instead of two versions of the truth
Activation reaches fans as reward, not interruption
Instead of a banner people scroll past, your campaign shows up inside things fans already want to do: challenges, drops, rewards, signed-item auctions and charity moments. Fans earn Podium Points for taking part, so participation is the point.
- Sponsored rewards fans redeem with points they earned
- Sponsored auction lots and charity matches with your name on them
- Challenges and campaign missions with a clear fan benefit
- Presented by the partner, so it carries the partner's trust
Outcome: engagement rates display advertising cannot reach
You log into your own Sponsor Portal
A separate role with its own console showing your campaigns only. You never see the partner's raw data, and no other sponsor sees yours — that isolation is enforced in the database, not by policy alone.
- Your campaigns, your flights, your history
- Multiple partners visible side by side in one place
- Scoped user access for your own team and agency
- No fan names, emails, phone numbers or exportable member lists
Outcome: a single view across every partner you sponsor
Read performance on six consistent metrics
Impressions, engagements, conversions, distinct reach estimate, cost efficiency and segment breakdown. Because every partner reports the same way, you can compare packages against each other rather than against a promise.
- Daily trend so you can see when the campaign actually landed
- Channel and device split for creative decisions
- Cost efficiency per campaign for like-for-like comparison
- Segment drill-down across country, city, device, channel, age band and tier
Outcome: mid-flight optimisation instead of a post-mortem
Export it and defend the spend internally
CSV export and API access mean the campaign lands in your own BI stack alongside every other channel. That is usually the difference between a renewed sponsorship and one that gets cut in the next budget round.
- CSV export of your own campaign data at any time
- API keys and signed webhooks for automated reporting
- Aggregates that survive a privacy review
- Small segments suppressed so no individual can be re-identified
Outcome: a renewal case built on numbers, not sentiment
Renew, expand and compound
Because fan Passports persist, the audience you reached last season is still there and more engaged. Repeat campaigns land on a warmer, better-understood community — and you can expand into adjacent worlds using the same measurement language.
- Historic flights kept for year-on-year comparison
- Expand from one club into an artist or creator world
- Test creative on a smaller world before scaling
- Long-term relationship value instead of one-off reach buys
Outcome: sponsorship that improves with every cycle
Why it pays off
Intent beats impressions
Your activation is attached to something the fan wants — a reward, a drop, an auction, a cause. Participation is the metric, and it is far higher than passive placement.
Privacy-safe by construction
Aggregates only, with small segments suppressed. That is exactly why partners open their communities to you, and why your legal team can sign it off.
One measurement language
Every partner reports on the same six metrics, so you can compare a football club against an artist world without translating two different decks.
Cost efficiency you can negotiate on
Performance per campaign turns renewal talks into a pricing discussion grounded in results, instead of a reach estimate you have to take on faith.
Fits your existing stack
CSV and API export means Fanpodium becomes another well-behaved channel in your reporting, not a silo someone has to screenshot every month.
This is a preview build: all sponsors, campaigns and figures are labelled demo data, and no live ad buying or payments are enabled. Metric definitions are shown so they can be reviewed before any commercial agreement; nothing here is a performance or compliance guarantee.
Read this first
Exact numbers you can defend — and an audience that doesn't block you
This is not a limitation dressed up as a principle. Because we never hand over fan identities, partners are willing to open their communities to you — and because your activation arrives through the club or artist the fan already trusts, it gets engaged with instead of skipped.
What sponsors receive
- · Exact campaign traffic, engagement and conversion counts
- · Audience composition as aggregated segments
- · Distinct reach estimates and performance over time
- · CSV and API export of your own campaign data
What sponsors never receive
- · Fan names, emails, phone numbers or profiles
- · Fan-level event logs or exportable member lists
- · Any other sponsor's or partner's data
- · Segments too small to be anonymous — they are suppressed
This is deliberate, and it is why partners let you in. The club or artist owns the fan relationship; sponsors own the performance data. Activation runs through the partner, so offers arrive from a brand the fan already trusts — which is precisely why they convert better than bought audiences.
Exactly what traffic your campaign got
Every meaningful action on the platform becomes one consistently shaped event, so your report is built from the same source of truth as the partner's.
Impressions
Every placement view, by day, channel and device.
Engagements
Reactions, comments, saves and clicks attributed to your campaign.
Conversions
Sign-ups, redemptions, entries and completed actions flagged as conversion events.
Reach estimate
Distinct people reached inside the partner's audience.
Cost efficiency
Performance per campaign so you can compare packages, not promises.
Segment breakdown
Country, city, device, channel, age band, membership tier and day.
Who the audience is, without who they are
Drill down across six dimensions. Small groups are automatically suppressed so no individual can be re-identified from a report.
Geography
Country and city level, only for fans who consented to analytics.
Device & channel
Mobile web, desktop web and app surface split.
Age band
Grouped ranges, never dates of birth.
Membership tier
Bronze to Legend — a real loyalty signal, not a guess.
Interests
Self-declared interest categories from fan onboarding.
Moment
Matchday, release day, drop, auction or campaign window.
This is the report you get
No mock-up mystery. Below is the actual shape of a campaign report in the Sponsor Portal, with clearly labelled demo figures — exportable to CSV or pulled through your own API key.
Campaign report · demo data
Matchday Takeover · 30-day window
Impressions
412,900
Engagements
38,140
Conversions
6,208
Distinct reach
96,500
Bengaluru · mobile web
34%
- Impressions
- 148,300
- Engagement
- 10.4%
- Conversions
- 2,410
Rest of India · mobile web
27%
- Impressions
- 121,700
- Engagement
- 8.9%
- Conversions
- 1,780
Gold & Platinum members
18%
- Impressions
- 74,500
- Engagement
- 14.1%
- Conversions
- 1,320
Age band 18–24
13%
- Impressions
- 52,100
- Engagement
- 9.6%
- Conversions
- 482
International · desktop
8%
- Impressions
- 16,300
- Engagement
- 6.2%
- Conversions
- 216
Every row is a group, never a person. Segments below the anonymity threshold are suppressed rather than rounded, so a small group can never be reverse-engineered from two reports. Figures shown are preview demo data.
Why this outperforms buying reach
A verified, logged-in audience
Every fan is a real signed-in member of the club or artist world they follow. No bot traffic, no bought impressions, no borrowed audience.
Measurement you can defend internally
One consistent event schema across the whole platform. The number in your report is the same number the club sees — no reconciliation arguments.
Intent, not interruption
Your campaign lives inside something fans opted into and care about. Sponsored rewards and experiences get engaged with, not scrolled past.
Your own portal and exports
A Sponsor Portal for your campaigns only, with CSV export and API access for your own BI stack.
Ways to activate inside a fan world
Sponsored rewards
Fund a reward fans spend Podium Points on. You get redemption counts and segment mix.
Campaign moments
Own a matchday, release or drop window with measured engagement and conversions.
Charity & community
Back a partner-led cause with transparent aggregate progress reporting.