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Pilot plan

A pilot the club can judge on numbers, not on enthusiasm

Short phases, named owners and success criteria agreed before anything ships. If the criteria are not met, the club keeps its full export and walks away.

Phase by phase, with ownership on both sides

  • Week 0

    WorkKick-off, contacts, path decision, brand assets

    Club ownsContacts, assets, decisions

    We ownTenant setup, workshop

  • Week 1

    WorkBranded club world: crest, colours, story, first content

    Club ownsContent and tone

    We ownBuild and configuration

  • Week 2

    WorkStaff onboarded; membership tiers and reward catalogue configured

    Club ownsTier value, reward inventory

    We ownTraining, console setup

  • Week 3–4

    WorkLaunch to supporters; first drop and first signed-item auction

    Club ownsAnnouncement, items, fulfilment

    We ownLaunch support, monitoring

  • Month 2

    WorkSponsor package sold on real measurement from month one

    Club ownsSponsor conversation and pricing

    We ownReporting and portal access

  • Month 3

    WorkReview against KPIs; decide on scale-up, further audiences and payment go-live

    Club ownsGo/no-go decision

    We ownRecommendations and data

Decision points: path (week 0), tier thresholds (week 2), auction split confirmation (week 2), payment provider (month 2), scale-up (month 3). Timings reflect a standard pilot scope and shift with the club's own approval cycles.

Success criteria, agreed in advance

Targets are set with the club against its own baseline. These are the measures we are judged on, not guaranteed outcomes.

  • A target number of followers of the club world.
  • A target weekly active share of those followers.
  • At least one completed signed-item auction.
  • At least one sponsor package priced on real measurement.
  • A defined revenue-per-engaged-fan figure the club is willing to be judged on.

What we need from the club to start

Everything else is on us. This list is the whole critical path.

  • A commercial contact and a technical contact.
  • Chosen path: white-label world, connected app, or start white-label and connect later.
  • Brand assets: crest, colour values, typography, cover imagery, tone-of-voice notes.
  • Staff list with intended roles.
  • Audience baseline: reachable supporters, database size, current conversion data if available.
  • Decisions on membership tiers and what each tier unlocks.
  • Named charity partners.
  • Payment and payout provider preference, plus the finance contact.
  • If path two: the ticketing, CRM or app owner and an API contact.
  • Legal contact for the DPA and data-protection review.
  • Which audiences launch first: first team only, or first team plus academy, women's team or legends.
  • Agreed pilot success criteria.

What already works, and what waits on decisions

No overselling: this is the honest split between the build as it stands and the parts that need the club's providers.

Live in the build today

Live in the build now: authentication with phone capture, onboarding with interests and consents, tenant-scoped database, Profile Worlds, personalised feed, follows, likes, comments and threaded replies, moderation queues, content CMS with a draft/publish lifecycle, events, rewards with redemption and delivery queues, points ledger and Passport tiers, auctions with bidding, outbid notifications and automated closing, causes and impact reporting, consent-gated analytics with CSV export, sponsor campaign management and aggregated reporting, notification preferences, data export and deletion requests, staff invitations with scoped roles, public API v1 with club-scoped keys and signed webhooks, and three fully dressed demo Profile Worlds.

Waiting on club decisions

Requires the club's decisions or providers before go-live: payment provider and payout account, ticketing or CRM credentials, a verified sending domain for transactional email, SMS/OTP and push provider keys, named charity partners and accounts, final tier thresholds and reward catalogue, production-quality brand assets, legal sign-off and DPA, the agreed auction split, the agreed commercial rate for club-led lines, and moderation and age-gating rules for academy audiences.

Straight answers

The questions clubs actually ask

“Who runs it?”
One editor plus a part-time moderator during a pilot.
“What if it fails?”
The pilot has defined success criteria and an exit with full data export.

Engage. Inspire. Unite. — start with a pilot the club can judge on numbers.

Start a club pilot Back to the club overview